Google Ads vs Facebook Ads for cleaning businesses: Which Gets More Clients? is one of the most common questions cleaning business owners ask when trying to get more clients consistently.
If you own a residential or commercial cleaning company and want more bookings, advertising is no longer optional. But choosing the wrong platform can waste money fast. Google Ads and Facebook Ads both work — but they attract clients in very different ways.
In this guide, we’ll break down Google Ads vs Facebook Ads for cleaning businesses: Which Gets More Clients?, explain the pros and cons of each, compare costs, and help you decide which one will get you more clients.
How Google Ads Work for Cleaning Businesses
Google Ads puts your cleaning business at the top of search results when someone searches for services like:
- “house cleaning near me”
- “office cleaning service in [city]”
- “move out cleaning company”
These people already want a cleaner — they’re just deciding who to call.
✅ Pros of Google Ads for Cleaning Companies
High Intent Leads
People searching on Google are actively looking to hire a cleaner right now.
Fast Results
You can start getting calls and booking requests within hours of launching ads.
Strong Local Targeting
Target specific cities, neighborhoods, or ZIP codes where you operate.
Perfect for Service-Based Businesses
Google Ads works extremely well for local services like cleaning, plumbing, and HVAC.
❌ Cons of Google Ads
Competitive Market
Many cleaning companies bid on the same keywords.
Higher Cost per Click
In large metro areas, clicks can be expensive.
💡 Best For: Cleaning businesses that want ready-to-book clients immediately.
How Facebook Ads Work for Cleaning Businesses
Facebook Ads show your cleaning services to people before they actively search — based on location, demographics, and interests.
Instead of demand capture (Google), Facebook focuses on demand creation.
✅ Pros of Facebook Ads for Cleaning Companies
Brand Awareness
Great for introducing your cleaning company to new homeowners.
Visual Storytelling
Show before-and-after photos, cleaning videos, and customer testimonials.
Advanced Targeting
Target homeowners, families, renters, landlords, or specific neighborhoods.
Lower Cost per Lead
Generally cheaper leads than Google Ads.
❌ Cons of Facebook Ads
Lower Intent
Most users aren’t actively looking for cleaning services.
Requires Follow-Up
Leads need nurturing through offers, reminders, or retargeting ads.
💡 Best For: Promotions, brand building, and filling gaps during slow seasons.
Cost Comparison: Google Ads vs Facebook Ads for Cleaning Businesses
| Platform | Average Cost per Lead | Intent Level | Speed of Results |
|---|---|---|---|
| Google Ads | $30–$60 | High | Fast |
| Facebook Ads | $10–$40 | Medium–Low | Medium |
Which One Gets More Cleaning Clients?
When comparing Google Ads vs Facebook Ads for cleaning businesses, the best choice depends on your goal.
Choose Google Ads if:
- You want bookings right now
- You need high-quality, ready-to-hire leads
- You have a decent ad budget
Choose Facebook Ads if:
- You want long-term brand visibility
- You’re running special offers or discounts
- You want cheaper leads with follow-up systems
Best Strategy? Use Both 🚀
Most successful cleaning companies combine both platforms:
- Google Ads for immediate, high-intent leads
- Facebook Ads for retargeting and brand awareness
💡 People often see your Facebook ad first — then search you on Google later.
How We Generate Cleaning Leads Using Both Platforms
At [Your Company Name], we run dual-platform campaigns that:
- Capture ready-to-book leads from Google Ads
- Retarget visitors and unconverted leads on Facebook
- Deliver exclusive cleaning leads directly to your inbox
- Focus on ROI, not vanity metrics
Final Thoughts
Google Ads vs Facebook Ads for cleaning businesses isn’t about choosing one forever — it’s about using the right platform at the right stage of your customer’s journey.
If you want fast results, go with Google Ads.
If you want long-term growth, go with Facebook Ads.
If you want predictable, scalable growth — use both together.