Buying leads for your cleaning business can be a smart move — but only if you know what you’re paying for and whether it’s worth the investment.

Paying too much for low-quality leads can drain your budget. Paying too little might mean you’re competing with multiple companies for the same customers.

In this guide, we’ll break down how much cleaning leads cost in 2026 and answer the important question: How Much Should You Pay for Cleaning Leads in 2026?, what affects pricing, and how to make sure you get the best return on your money. Additionally, we will explore How Much Should You Pay for Cleaning Leads in 2026? to ensure you are making informed decisions.

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1. The Two Main Types of Cleaning Leads

Before talking about cost, it’s important to understand the two main categories:

Exclusive Leads

• Sold to only one cleaning company.
• Higher cost but higher conversion rate.
• Great for businesses that want less competition.

Shared Leads

• Sold to multiple companies at once.
• Cheaper but you’ll compete for the same customer.
• Often requires faster follow-up to win the job.

💡 Tip: If your schedule is almost full and you just need a few more jobs, exclusive leads are usually the better choice.

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2. Factors That Affect Cleaning Lead Prices

Several things influence the price of a cleaning lead:

1. Lead Type – Exclusive leads cost more than shared leads.
2. Service Type – Residential, commercial, or specialized cleaning (like carpet or post-construction) can have different prices.
3. Location – Urban areas with high demand tend to have higher lead costs.
4. Lead Quality – Verified, pre-qualified leads cost more but are more likely to book.

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3. Average Cost of Cleaning Leads in 2026

Based on industry data, here’s the general range:

Lead Type	Average Cost Per Lead	Conversion Potential
Shared Residential Lead	$10–$25	Low–Medium
Exclusive Residential Lead	$30–$60	Medium–High
Shared Commercial Lead	$20–$40	Low–Medium
Exclusive Commercial Lead	$100–$150	High

Keep in mind that these are average ranges — prices vary by region and provider.

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4. How to Calculate ROI on Cleaning Leads

The real question isn’t “How much do leads cost?” — it’s “How much profit will I make from them?”

Example ROI calculation:

• Lead cost: $50
• Closing rate: 40% (4 out of 10 leads book)
• Average job value: $150
• Repeat business: 50% book again at least twice a year

💡 Result: You could turn $500 spent on leads into over $1,200 in revenue — and more if clients rebook regularly.

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5. Red Flags for Overpriced Leads

Watch out for these warning signs:

• Leads that never pick up the phone.
• Leads that are already booked with another company.
• No refund or replacement policy for bad leads.
• Leads coming from non-targeted ads.

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6. Why Quality Beats Quantity

It’s better to get 10 exclusive, high-quality leads and close 5 of them than to get 50 shared leads and only close 3.

Cheap leads often cost more in the long run because they waste your time and lower your closing rate.

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7. How We Price Our Cleaning Leads

At Janitorial Appointments, we focus on:

• Exclusive leads only — no competition.
• Verified prospects actively looking for cleaning services.
• Transparent pricing with no hidden fees.

This ensures you get the highest ROI for every dollar you spend.

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Final Thoughts

Paying for cleaning leads can be one of the best investments you make — as long as you understand what you’re getting and how to convert those leads into paying customers.